Our Story

Pitstop Prints was born from our love for automotive design and its heritage, as well as our need to create. Cars and clothes are both important to us and we have shared an intense passion towards cars and clothing throughout our friendship, so naturally we decided to create a brand that fuses the two together.

 

However, what does “we”, “our” and “us” mean? 

Well, we are just two boys, Luca and Tudor, behind it all at the moment. 

Even though we’ve been friends our whole life, the road for pitstop prints started a few years ago, in 2021, when Luca created the instagram account @romania_registry.

At first, the page was just for him to offload his camera roll full of pics from carspotting. Throughout the years, a community gathered around the page and ignited the carspotting wave in Romania, with people all over the country following the page and sending submissions every day. On top of that, he was able to connect with people passionate about automotive design from other European countries and from around the world.

After Luca finished his university fashion studies at ArtEZ he had more time to concentrate on growing the page and started plotting Pitstop Prints with Tudor who had a background in fashion from running a magazine and a clothing store in Boston.

With Luca’s creative skills and experience with clothes, combined with my Tudor’s managing and programming skills, it was clear we were going to have a crazy fun time building the brand.

 

What exactly are we doing?

Right now we are creating the highest quality apparel that’s possible with the resources we have. Our atelier is small, on the last floor of Tudor’s house and every weekend we gather there to design graphics, create patterns and make tests.

We are concentrating on very few items as we want them to be of the highest quality.

Currently, we are only offering t-shirts as we have spent an unholy amount of time finding the right thickness of cotton, with a widely appreciated body fit and the highest resolution printing house for the graphics.

Other garments, like hoodies will also come shortly. Eventually we will extend our collection to caps, jackets, vests, pants and everything else, as we have the fashion design knowledge, but we just have to figure out ways to produce them at the level of quality we expect from clothes we would buy ourselves.

 

Why are we doing this?

Well, besides our love for cars and clothing, we have a burning need to create. The fact that we can explore this need and make products that we love is a blessing for us.

Everytime we receive an order, we are excited to create that garment from scratch and package it to deliver the same happiness to the customer as we feel while making it. 

We think there are a lot of car enthusiasts and petrolheads around the world that would love our apparel and wear Pitstop Prints proudly

Obviously, that is our target audience, however we do our best to design these pieces in a way that even people who are not THAT into cars can appreciate, wear and maybe even learn something about the design heritage within the automotive world through them.